Control Web Properties For SEO

Creating content to rank in search engines is a process that can work wonders. There is no doubt that organic search results can create high-traffic sources for you when done properly and effectively.

Interestingly, there is a strategy to get someone else’s site to rank highly for your keyword and you get the benefits?!

At first this sounds insane. You already know how difficult it can be to get those rankings. Why would anyone want to rank a site they don’t own?

One of my mentors, Marcus Campbell, brought this strategy to my mind and until this morning I was confused by it.

I get the idea that you can find a highly searched keyword that has little competition and you target it for yourself, you optimize your work to be picked up by the search engines in order to get “FREE” traffic.

There are books and coaching courses that cost thousands to teach and instruct you on how to get search engine rankings. I am not an expert by any means and I don’t have tons of success to report to you about how great it is.

What I did realize, however, is that there are more than one way to use other, free digital real estate plots, to promote your own content and use the rankings.

The first idea to use other people’s sites to get benefits for yourself is to use a press release. You write up a press release that links back to your site. You use the popularity of the press release site to quickly gain the attention of the search engines to get your content noticed.

The content ideally gets noticed and ranked in Google and other Search engines. Now, you have content that is getting seen by both people searching for the keyword you are now ranking for and you put a link back to your site and drive traffic to your site from the ranked content.

This is where it was getting fuzzy for me. If another site is getting the traffic for my desired search term then how am I going to get that traffic to where it actually makes me money?

Well, there is a choice about how to utilize the power of your ranking works…

One way is to link the ranking content directly to an affiliate offer. That is a powerful method to get traffic and results fast.

The other way to use the ranking content to boost your site is by using backlinks. Linking the content you submit to the press release sites back to your website can potentially give the search engines a reason to look at your site plus the traffic you are receiving on the ranked content should also be led back to your site from your message.

The press release sites have a “no follow” linking policy so using anchor text doesn’t seem to be a strategy to get backlink power but there are other free sites that you can post your content to and get that benefit of anchor text backlinks that give both direct links to visitors plus the hyperlinked text to your keyword that you are ranking your site with give lots of credibility and power.

For example, if you have a site that talks about “toy trucks” then you write an article about “Boy’s Toys” that links back to your site about “toy trucks” using the term “toy trucks” to hyperlink back to your site then you are getting some power in the eyes of the search engines. The link will be followed by the search engines spiders and get you indexed so more of your content will be reviewed by the search engines, allegedly.

So, when you create a site that you are promoting an offer or it is a sign up page for your email list that would be your “hub site”. That hub site is being linked to from other pages on your site, pages that are optimized for search engine rankings. There are also press release sites that link to your hub site.

Ok, now I’m getting mixed up in my head again…

The press release sites are “no follow” links. They rank on their own and are used to funnel traffic to your hub site. There is not any effort needed to rank your hub site because it is not an information point. It is a way for you to collect email addresses.

That is confusing me…

Let me clarify for you and for me…

Your hub site is not going to rank in the search engines. Your “spoke” pages, the ones that funnel traffic to your hub page should be optimized for search results.

That means, your “spokes” can also be hubs.

In order to pump up the search rankings in your favor you can use the “free” web properties, like Medium.com, Google Sites, Pinterest, and so on…, to link back to your pages.

I don’t think I am explaining myself right…

Basically, you are using powerful sites, the ones that already get “crawled” by the search engine spiders often, to get your content noticed faster and ranked higher in the search results.

The most important thing to remember is that the traffic you get from the search engines is to be funneled to your “hub site” which in turn funnels that traffic to your email list and again to your promotional offer.

If you can control someone else’s property for your own gain without paying out your own money or even paying out less than you earn is a good business practice to make money.

You can use the power of authority sites to get your content picked up right away and you can strategically guide that traffic back to your offers in order to make a healthy profit.