Use a Press Release To Generate Traffic to A New Site?

Here’s an outline for a marketing funnel using a press release to rank for a high search volume keyword:

1. Keyword research: Research and identify a high search volume keyword related to your business or product.
2. Press release creation: Create a newsworthy press release with an attention-grabbing headline and a compelling story related to the keyword you’ve chosen. Make sure to include the keyword in the headline, subheadings, and body of the press release.
3. Press release distribution: Distribute the press release to high authority news sites, such as PRNewswire, BusinessWire, or MarketWatch. This will help your press release to rank higher on search engines and increase your chances of getting noticed by potential customers.
4. Landing page creation: Create a landing page on your website that is optimized for the same keyword used in your press release. The landing page should provide more detailed information about your product or service and encourage visitors to take action.
5. SEO optimization: Optimize your landing page with on-page SEO techniques such as using the keyword in the page title, meta description, URL, and header tags. This will help your landing page to rank higher on search engines and drive more organic traffic to your website.
6. Call-to-action: Add a clear and compelling call-to-action on your landing page to encourage visitors to take the next step, such as filling out a form, making a purchase, or signing up for a free trial.
7. Follow-up: Follow up with leads who have expressed interest in your product or service through your landing page or call-to-action. This can be done through email marketing, phone calls, or other means of communication.

By following these steps, you can create a marketing funnel using a press release to rank for a high search volume keyword, attract potential customers to your website, and convert them into leads and customers.