Purge Your Email List?

Should you delete inactive subscribers from your list?

How long should leave new, inactive subscribers on your list?

When you buy solo ads you don’t know who the ad vendor is sending your offer to. Sometimes the visitors are not good, maybe the vendor is not good.

The emails you send that don’t get opened bring down your open rate.

Low open rates means either your writing is not good or the leads are not good.

One way to improve open rates is to eliminate subscribers that do not ever open the email you send them.

According to AWeber, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that don’t.

When your subscribers aren’t opening your messages the email providers start sending them to spam. That hurts your credibility and the ability for legitimate, active subscribers to receive your messages.

AWeber suggests you clean your list after the subscriber has been unresponsive for about 6 months. They say that a 3 month purge will keep it squeeky clean and longer than a year without a cleaning is strongly advised against, so 6 months is a good place to start.

There are many tools, tips and instructional videos within AWeber to help you with your email marketing efforts.

There is also this AWeber Crash Course 3.0 that you can get, for FREE, that has a series of 7 videos to help you quickly get started and become an AWeber expert right away!

I have been using AWeber for a few years now and it works. If you don’t have it yet or if you’re tired of what you are using go over to AWeber and sign up for a free account (up to 500 subscribers) and get access to all the marketing tools they have available today!