Getting All the Pieces in Place

The past couple of days have been about building a product and creating a marketing campaign to drive traffic to it. It has been a real eye opener. The pieces are all there but the packaging and content need a makeover, already!

Getting the offer up, creating an email to broadcast the offer to the email subscriber list, finding out how to share AWeber landing pages and putting functional paypal buttons on a webpage takes time and effort. Add in a sales page, landing pages privacy policies and driving quality traffic and you get a real life business HEADACHE!

If you have been trying to make money online then you know that it is never as easy as the Gurus say. All the sales letters are set up to trigger emotional responses urging you to buy the promoted products.

The products seem to always lead to other products that you must have in order to make your current purchase work at its highest levels of efficiency. Then it seems like that product also has much needed accessories too!

By the time you get all the stuff you “need” you can’t even remember what you set out to do in the first place.

That’s not to say that all online info products are a scam designed to take your money. There are plenty of legitimate online businesses making great money for their owners and there’s plenty of room for many more average ordinary people to get their products up for sale online and make money for them too.

The product I created yesterday is an amalgamation of the different products I’ve bought over the years and I got the bare bones structure up and running last night and started driving traffic this morning.

My landing page is still converting traffic into subscribers and right now it’s over 55% converting clicks into subscribers!

I have 35 new subscribers today and 68 clicks as of this writing.

I haven’t learned how to track and organize very effectively yet, I haven’t learned how to write effective copy on my sales pages but my squeeze page is converting extremely well and I am giving it away right now just click below:

Download High converting squeeze page here

I set up a page to accept Solo Ad Orders below:

Buy Solo Ads

My copywriting on the Solo Ads offer page needs some work.

I know that I need testimonials and more info to get a better look and feel to the page but I really want to start testing my page and getting results.

My goal is to use this same landing page for 3 different runs to see what sort of results I get. I can keep reporting my high conversion rates and have more proof that it is consistent.

My next round of experiments will be a split test.

I need to test another similar page with something different and see how it compares and keep the best and start optimizing that one.

My offer page, where I’m selling solo ads needs some work with the knowledge I have with copywriting and I may need to find a template, that has some data, to use for myself and start testing on that too.

The problem is that the tracking gets confusing really fast. I don’t know what exactly to track and how to keep it all organized in a way that is simple to review, implement changes and see how it compares to what I already have.

I haven’t seen a guide for how to actually track the important metrics that will increase your sales. If you know of one please share!