Stop Focusing On The Hype?

We’ve all seen those blatant attempts to give us crap in exchange for our money. Clickbait hype!

What about your sales copy? – Is it just a bunch of crappy hype you’re hoping works since you see it all over the internet –> if everyone else is doing it it must be working, right?

You’re probably wondering, what is actually working? How do I get someone to click on my promotions?

It’s a process – with copywriting – that you must constantly and consistently adjust, measure, test and implement improvements, then do it again!

It’s what marketers do. You write up a lead capture, squeeze, page and send traffic to it.

You have to test it a few hundred times, I mean send at least 300 clicks through it and see how many conversions you get.

You then change one small aspect of the page and do another 300 click test and compare results.

Next, you continue to send traffic to the one that’s working and test another against it, in an A|B split test.

Make sure to give the new page at least 300 clicks and check the conversion rates and always put the best one up to run against your new page.

That’s just to optimize the landing page to get leads added to your email list.

Next, you have to do the same thing with your sales or OTO (one-time offer) page. You have to see the amount of traffic you send to the page and compare that with the number of sales you get and start sending traffic to the one that is converting leads to sales the best and keep testing new pages in a split test against your best-converting sales page.

Here’s a link to a course that goes into the details of how to get started with an email marketing business. It focuses on copywriting. That is the basis of online marketing – copywriting – It’s the lifeblood of any online or mail-order business.

You have to rely on your words and your ability to get in front of your prospects at the right time. You continuously test new words against the ones that have been producing the best results so far.

You see near the top of this post I’ve created an advertisement for the product I am promoting that goes into greater detail on the subject matter of this post.

This post is how I work on my delivery of my sales messages and also how I brainstorm on how to proceed with my endeavors.

With the current state of the world being what it is and my experience level based on my personal life experiences I have a low level of expectation for any employers to take me seriously and I have no sense of security from the officials elected to take care of the public, that leads me to the need to take care of myself and online marketing is the easiest and most lucrative option I see available.

Keep coming back here to get updates on what is working, what is falling to the wayside and what is coming up next…

-Gilbert