Day 1 Results – What to Expect from Our List Segmentation & Re-engagement Test

Baseline Metrics (Before Any Changes)

• Open rate: 10%
• Click-through rate: 0%
• Reply count: 0

These are our starting points. Tomorrow morning, I’ll post the “after” numbers so you can see exactly how these shift.

Today’s Action: List Segmentation & Re-engagement

1. Paused the bottom 20% of dormant subscribers
2. Focused our send on the top 30% most recently active readers
3. Sent a simple “Still with me?” re-engagement email

Why this matters:

• Cleans out dead weight so your main send lands in the inboxes that actually open
• Improves deliverability and engagement signals for later tests
• Gives us clearer data to judge subject-line and content tweaks

What You Should Watch For

Over the next 24 hours, track these in your own account:

• New open rate (expect a 5–10 point bump)
• Any clicks or replies (even 1–2 clicks is a positive signal)
• Unsubscribe or spam complaints (should remain minimal)

Note your “before” and “after” so you can compare.

Your Turn Today

If you’re following along:

1. Segment your list exactly as above.
2. Send your re-engagement email.
3. Note your baseline metrics and what you see after this send.

Next Up

Tomorrow morning I’ll update this post with my real results—open-rate lift, any clicks, and insights on timing. I’ll also share screenshots from my analytics so you can compare.

Share Your Expectations & Questions

Drop a comment below with:

• Your own baseline open & click rates
• The lift you’re aiming for (e.g., “I’m hoping for at least a 15% open rate”)
• Any questions about today’s segment or email copy

Let’s compare notes and keep each other accountable. See you here tomorrow with Day 1 actuals!